Ενδιαφέρουσα άποψη για την κατάσταση, η οποία ίσως και να φαίνονταν γενικά τα τελευταία χρόνια, ειδικά απο μεριάς Google.How Google Is Becoming Microsoft
Google’s pillars of ads and search have become its Windows and Office. Both are being chipped away by more targeted advertising within social media and the compartmentalisation of an apps-based world. Your details and desires are on Facebook, Twitter, Snapchat and Instagram more than in your Google search requests and we increasingly go to specific apps (eg weather) rather than web searching for it.
The knock-on effect: Adsense is declining and Google’s search market share is currently at its lowest point in seven years. Like Microsoft had done with Windows and Office, Google understandably still tightly holds onto the duo as its primary revenue pillars but the future implies only further slow decline with no obvious escape route.
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