By: WikipediaThe Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola. As a publicity marketing strategy started by David W. Woodruff, the company presents the formula as a closely held trade secret known only to a few employees, mostly executives.
The formula ingredients are mixed into a syrup, a highly concentrated mixture of flavors, which is mixed only in select centers throughout the world. This is then distributed to local bottling companies to mix with carbonated water and other minor ingredients, ensuring tight control over the actual contents.
Contents
Published accounts say it contains (or once contained) sugar crystals, caramel, caffeine, phosphoric acid, coca leaf and kola nut extract, lime extract, flavoring mixture, vanilla and glycerin. Merchandise 7X (lemon, orange, lime, cassia (a type of cinnamon), nutmeg oils) is the "secret ingredient" in Coca-Cola. Alleged syrup recipes vary greatly, and Coca-Cola reluctantly admits the formula has changed over the decades. For example, the formula was changed in 1935 with the help of Rabbi Tobias Geffen of Atlanta to allow it to be certified kosher.
The basic “cola” taste from Coca-Cola and competing cola drinks comes mainly from vanilla and cinnamon; distinctive tastes among various brands are the result of trace flavorings such as orange, lime and lemon and spices such as nutmeg.
Amateur sleuths have tried to reverse-engineer the production process and ingredients. The secret formula is the subject of books, speculation and marketing lore. Aided by modern analytical methods, food scientists can easily identify the composition of food products, including Coca-Cola.[1] The company consistently claims that all published recipes are incorrect.[citation needed]
The employees who know the full recipe must fly on separate planes when traveling, and cannot be left alone with strangers while they are together. To this day, Coca-Cola uses as an ingredient from coca leaf extract prepared by a Stepan Company plant in Maywood, New Jersey, using a process monitored by the Drug Enforcement Administration. Because cocaine is naturally present in coca leaves, today's Coca-Cola uses "spent", or treated, coca leaves, those that have been through a cocaine extraction process, to flavor the beverage. Some contend that this process cannot extract all of the cocaine alkaloids at a molecular level, and so the drink still contains trace amounts of the stimulant. The Coca-Cola Company currently refuses to comment on the continued presence of coca leaf in Coca-Cola.
In an infamous corporate disaster, Coca-Cola introduced New Coke in 1985. After public outcry, the recipe was restored to the original "classic" formula, the only change being Coca-Cola bottlers in the United States replacing the traditional sucrose with cheaper corn syrup; Coca-Cola is still sweetened with cane sugar in most of the world.
Ολοκληρο το άρθρο βρίσκεται δώθε.
